Ecommerce SEO
Mastering ecommerce SEO: The guide to boosting your online store's organic sales
In the competitive world of ecommerce, your store needs to stand out to rank and attract potential shoppers. Millions of online stores are fighting for attention, so implementing smarter ecommerce SEO is key to beating the competition in your niche. Follow these steps to get your store ranking for shopping and discovery keywords, growing organic visitors to your site.
Ecommerce SEO tactics
How do you win in such a competitive space? For ecommerce brands, you need to look at search differently and prioritising these SEO tactics.
For eCommerce, we can help optimise both Shopify and WooCommerce platforms.
1. Audience data and search intent
Targeting the right keywords is important for ranking on relevant terms that drive traffic to your site, whether for browsing or buying. But what will jump you ahead is taking a step back and understanding your audience data first. Most competitors and agencies focus on the keywords. Using online data and speaking to customers directly helps you understand the customer behind the search and align with their intent; you can supercharge targeting and content.
2.Smarter Keyword Research
Everyone relies on tools like Google Keyword Planner, Ahrefs, or SEMrush to uncover high-traffic, low-competition keywords that align with their brand. Which means brands are looking at the same data. While it's important to start with these tools, the key is to build out intelligent, interconnected topics and establish yourself as an expert in your field, focusing on doubling down on the area you sell or want to be known for. Become famous in that niche.
3.Optimise Product and Collection Pages for Search
Your product and collection pages need to be optimised for search. While including product descriptions is essential, more detailed product features are becoming increasingly important for helping search engines understand your product better, which allows your pages to appear for a wider range of relevant queries. Including additional elements like ingredient tables and short FAQ sections ensures you answer everything customers need directly on that page. Also - don't forget the basics: Title Tags & Meta Descriptions, high-quality lightweight images, and customer reviews & ratings.
Leverage Content Marketing
Search engines are now even more sophisticated, and your content marketing activity should extend beyond keywords. Google will use engagement signals from social shares and media coverage to rank your search pages. Creating and amplifying valuable, shareable content through digital PR, social media, and paid advertising can positively impact your brand's SEO.
Summary
Ecommerce SEO doesn't have to be a purely long-term strategy. Activate quickly, test different ideas, and ensure you track all changes and adjustments. Start with the basics, then approach it from an audience-first perspective to truly add value and amplify your results.
More content coming soon! In the meantime, check out our blog for the latest insights and updates.
Ecommerce SEO tactics
How do you win in such a competitive space? For ecommerce brands, you need to look at search differently and prioritising these SEO tactics.
For eCommerce, we can help optimise both Shopify and WooCommerce platforms.
1. Audience data and search intent
Targeting the right keywords is important for ranking on relevant terms that drive traffic to your site, whether for browsing or buying. But what will jump you ahead is taking a step back and understanding your audience data first. Most competitors and agencies focus on the keywords. Using online data and speaking to customers directly helps you understand the customer behind the search and align with their intent; you can supercharge targeting and content.
2.Smarter Keyword Research
Everyone relies on tools like Google Keyword Planner, Ahrefs, or SEMrush to uncover high-traffic, low-competition keywords that align with their brand. Which means brands are looking at the same data. While it's important to start with these tools, the key is to build out intelligent, interconnected topics and establish yourself as an expert in your field, focusing on doubling down on the area you sell or want to be known for. Become famous in that niche.
3.Optimise Product and Collection Pages for Search
Your product and collection pages need to be optimised for search. While including product descriptions is essential, more detailed product features are becoming increasingly important for helping search engines understand your product better, which allows your pages to appear for a wider range of relevant queries. Including additional elements like ingredient tables and short FAQ sections ensures you answer everything customers need directly on that page. Also - don't forget the basics: Title Tags & Meta Descriptions, high-quality lightweight images, and customer reviews & ratings.
Leverage Content Marketing
Search engines are now even more sophisticated, and your content marketing activity should extend beyond keywords. Google will use engagement signals from social shares and media coverage to rank your search pages. Creating and amplifying valuable, shareable content through digital PR, social media, and paid advertising can positively impact your brand's SEO.
Summary
Ecommerce SEO doesn't have to be a purely long-term strategy. Activate quickly, test different ideas, and ensure you track all changes and adjustments. Start with the basics, then approach it from an audience-first perspective to truly add value and amplify your results.
More content coming soon! In the meantime, check out our blog for the latest insights and updates.
