Mastering WooCommerce SEO: Yoast, Plugins & Proven Tactics

Boost Your WooCommerce Store's Visibility with SEO

If you're running a WooCommerce store, getting your products in front of customers is key to success - and that's where SEO comes in. Optimising and improving your SEO will mean customers discover your website and products when searching online. To achieve this, you need the right tools and tactics, and WooCommerce offers plenty of ways to make this happen. Yoast SEO is one of the leading plugins for WooCommerce, enabling you to optimise product titles, meta descriptions, and more directly within your WordPress dashboard. However, to achieve the best results, it’s important to follow SEO best practices alongside using Yoast.

Shopify is the other big ecommerce platform that operates as a standalone solution, and we cover it in detail in this guide, both platforms are great options for ecommerce brands, from fashion, beauty to garden centres, and more.

Below, we summarise how all these elements work together.

Yoast for WooCommerce and WordPress: Key Features for SEO Success

First, we will explore Yoast for WooCommerce and WordPress, highlighting the key features and benefits that can significantly improve your site's SEO performance, helping to get your store discovered in the right audience search queries.

1. Sitemaps

To rank and get found your store discovered in search, you need to have a sitemap submitted in Google Search Console. Tools like Yoast make it easy to create and manage XML sitemaps. While Yoast automatically generates the sitemap for you, you still need to submit it manually in Google Search Console.

2.Redirects

Managing redirects is more straightforward with Yoast. It provides automatic redirect suggestions and a central location where you can set up, track, and monitor redirects. Because Yoast is SEO-focused, it ensures redirects are handled in an SEO-friendly manner. By focusing on redirects, you prevent poor user experiences with 404 pages and guide Google to crawl the correct pages, preserving page equity and directing traffic to live, more relevant pages.

3. Boost Store On-Page Content

Using Yoast on your WooCommerce store can also help improve the content on your blog, collection, and product pages. Think product titles that perfectly describe your offering, meta descriptions that are more clickable, and on-page optimisation for the correct keywords. Yoast helps you answer the specific search queries you're targeting, scores your content, and allows you to make minor tweaks. You can then see Yoast's score and improve again – it's incredibly helpful.

4. Adding Schema Markup

Yoast automatically adds structured data (schema markup) to your store pages. This means your listings can show extra details like page type, breadcrumbs, or even FAQs directly in Google. While Yoast covers the basics well, you may need additional plugins for specific features like product reviews.

SEO WooCommerce Best Practice

Although Yoast is super helpful to boost SEO for your WooCommerce store, you will need to go beyond the basics of SEO to get ahead in these competitive markets. Here are some essential strategies to enhance your WooCommerce SEO efforts:

How to Enhance Product Pages

Treat each product page uniquely, ensuring it targets a specific, high-volume but low difficulty keyword. Use a keyword-targeted title and try to write a detailed product description. We suggest avoiding default manufacturer descriptions, as other websites will use the same text, which can negatively affect your search rank.

Use Clear URLs:

Keep product URLs simple yet descriptive. While it may sound contradictory, it's important to accurately describe the product without making the URL too detailed. Put yourself in a consumer's mindset—does the URL string make sense and help you understand the product available?

More content coming soon! In the meantime, check out our blog for the latest insights and updates.