Paid Media
SEO vs PPC: Reduce wasted spend and improve ad efficiency
It's tough to decide whether to invest in SEO or PPC and how to find the right balance between paid and organic search channels. Learn how to reduce wasted spend and improve ad efficiency with the right strategy.
Finding the right balance: How to optimise SEO and PPC for maximum ad efficiency
Digital marketing is a highly effective channel, but deciding where to invest can be challenging, especially when choosing between SEO and PPC, as they both compete in the same search space. Gaining a clear understanding of the Google Ads ecosystem can help you make a more informed decision!
But, in reality, each offers unique advantages, so it’s about finding the right balance for your business, not choosing one over the other. We love SEO for its ability to deliver always-on longer-term success and a deeper audience connection in the discovery phases, while PPC delivers immediate buyer results. In this article, we’ll guide you through effectively combining SEO and PPC to reduce wasted spend, enhance efficiency, and maximise your overall marketing efforts.
The industry you operate in, whether it’s eCommerce garden centre, van dealership, luxury hotel, or travel brand also plays a key role in shaping the best approach.
If you're an agency reading this, click here to discover how white-label SEO can supercharge your business.
More content coming soon! In the meantime, check out our blog for the latest insights and updates.
Finding the right balance: How to optimise SEO and PPC for maximum ad efficiency
Digital marketing is a highly effective channel, but deciding where to invest can be challenging, especially when choosing between SEO and PPC, as they both compete in the same search space. Gaining a clear understanding of the Google Ads ecosystem can help you make a more informed decision!
But, in reality, each offers unique advantages, so it’s about finding the right balance for your business, not choosing one over the other. We love SEO for its ability to deliver always-on longer-term success and a deeper audience connection in the discovery phases, while PPC delivers immediate buyer results. In this article, we’ll guide you through effectively combining SEO and PPC to reduce wasted spend, enhance efficiency, and maximise your overall marketing efforts.
The industry you operate in, whether it’s eCommerce garden centre, van dealership, luxury hotel, or travel brand also plays a key role in shaping the best approach.
If you're an agency reading this, click here to discover how white-label SEO can supercharge your business.
More content coming soon! In the meantime, check out our blog for the latest insights and updates.
