Paid Media
What’s the Difference? Google Ads, Shopping Ads & PPC Explained
Running paid digital media alongside your organic strategy is a smart way to dominate your space. Striking the right balance is key for lowering your CPA and boosting website visitors. We will take you through Google’s ecosystem, which includes PPC, Google Ads, and Shopping Ads, and how we recommend approaching them to drive conversions and own your digital funnel